Architect Predictable GTM Growth

Fractional leadership for SaaS startups (1-7M ARR) Diagnose gaps in reps, KPIs, accountability, tech stacks, and hiring; then execute the roadmap to consistent revenue.

How We Build Your Predictable GTM Engine

We start with a fast, data-driven GTM Audit (2-4 weeks): Dive into your outbound motion, CRM data, rep performance, tech stack, and hiring processes to uncover the real blockers killing revenue misalignment, blind spots, and execution gaps.

Then, we deliver a custom 90-day Execution Roadmap: Hands-on strategy with playbooks, KPI blueprints, role-plays, accountability systems, tech optimizations, and onboarding frameworks tailored to your 1-7M ARR SaaS team. We implement weekly, hold your reps accountable, and adjust in real-time.

The Problems We Solve

  • Audit phase: Dive into your CRM/pipeline data to reverse-engineer sales objectives, spotting gaps in daily activities that leave quotas as guesswork.

    Execution strategy: Build tailored KPI blueprints (e.g., 50 calls/day → 5 meetings/week) with dashboards and tracking tools.

  • We start with an audit: Reviewing call/email/LinkedIn logs, role-play sessions, and win/loss data to pinpoint where your SDRs/BDRs/AEs flop on outreach, discovery, demos, or closes.

    Then, we craft an execution strategy: Custom scripts, weekly role-plays, and skill-building plans to turn reps into confident hunters.

  • We audit by analyzing past KPI reports, team feedback, and performance trends to uncover slacking habits and enforcement blind spots.

    Strategy rollout: Set up weekly review meetings, real-time feedback loops, and adjustment frameworks to enforce consistency, crush excuses, and drive quota.

  • Audit: Assess your current tools (CRM, dialers, analytics) for bottlenecks, redundancies, and ROI killers that waste time and money.

    Execution plan: Recommend and implement optimized stacks (e.g., Apollo + Gong integrations) to automate grunt work.

  • We audit your process: Reviewing sourcing channels, interview scripts, and ramp timelines to identify bad hires, slow starts, and retention leaks.

    Strategy: Create end-to-end systems for talent sourcing, interviews, onboarding docs (scripts/playbooks/SOPs/objections), and 30-day ramps to build a high-performing team that sticks and scales.

Matthew Romero

Founder & CEO, Affinity Entertainment

“I had the pleasure of working with Don Herndon as both a sales consultant and business growth advisor, and his expertise exceeded all expectations. Don's attention to detail is exceptional, ensuring that every aspect of our sales strategy was thoroughly analyzed and optimized. His ability to improve sales systems is remarkable, identifying inefficiencies and implementing solutions that lead to immediate, measurable growth. He never hesitates to dive into any challenge, no matter how complex, and his innovative approach consistently yields results. Don’s communication skills make even the most complicated strategies easy to understand and execute. His drive and commitment to achieving success for his clients is unmatched, and I would highly recommend him to any business looking to transform their sales operations”

“Don transformed my sales process into a million-dollar operation with clear, actionable insights that instantly boosted my closing ratio. His expertise created significant, long-lasting value for my business. I highly recommend Don and his team.”

Kadin Whatley
Founder & CEO, Whatley Wealth LLC

“Don and Simple Genius transformed our sales strategy at our branding company. Coming from the music industry, we had creative skills but needed a clear sales approach. Don helped us define our value and communicate it effectively, which was key in turning our passion into a successful business. We couldn't have done it without him!”

Callie Cummings

Co-Founder & CCO, Who We Are Creative

Interested in a Conversation?

Book a Free 30-Min Call with Don. We'll share how we're helping similar SaaS teams scale their outbound GTM, and get a clear sense of how we might support yours.